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So you’ve decided to stock your shop with real wholesale inventory instead of whatever you can find at retail markups — good call. Faire is where a lot of new store owners start, and the platform is built to make that first order far less intimidating than traditional wholesale. This guide walks you through the whole process, from creating an account to placing an opening order without overspending.
In short: To buy wholesale on Faire, create a free retailer account with your business details, browse and vet brands by category, then place an opening order — often at a low minimum — and pay on net-60 terms if you qualify. Faire is a wholesale marketplace founded in 2017 that connects shops with more than 100,000 brands.
First, what Faire is (and isn’t)
Faire is a business-to-business marketplace, not a consumer shop. You’re buying at wholesale to resell, which is why it asks you to verify a real business before showing prices. If you already have a shop — physical or online — you’re exactly who it’s built for. If you’re just browsing for personal use, this isn’t the place.
The 4 steps to your first order
Step 1 — Create a retailer account
Sign up with your business email and the details Faire uses to confirm you’re a legitimate retailer — typically your shop name and a reseller or tax ID where required. This unlocks wholesale pricing across the catalog. You can start a free Faire retailer account here.
Step 2 — Browse and vet brands
Search by category and shortlist a few brands per shelf you want to fill. Before adding anything, check three things on each brand’s page: the order minimum, the typical lead time, and the brand’s reviews from other shops. A beautiful product with a four-week lead time can quietly wreck a seasonal display.
Step 3 — Place a small opening order
Resist the urge to fill your cart. Your goal with a first order is to learn what your customers actually buy, so spread a modest budget across two or three brands rather than going deep on one. Opening orders often qualify for free returns, which is your safety net if a line doesn’t move.
Step 4 — Use net-60 terms to manage cash
If your account is eligible for net-60, you’ll receive the stock now and pay up to 60 days later. Used well, that window lets you sell through a portion of the order before the invoice lands — which is the single biggest cash-flow advantage Faire offers new shops.
Create Your Free Faire Account →
Browsing and account setup are free for retailers
Beginner tips that save real money
A few habits separate shop owners who thrive on Faire from those who end up with a stockroom of dead inventory:
- Start small and reorder winners. It’s cheaper to restock a proven seller than to clear a bad bet.
- Always check the minimum first. A low per-unit price means nothing if the minimum order is more than you can sell.
- Mix categories on opening orders. Testing a few shelves at once tells you faster where demand is.
- Do the margin math. Confirm the wholesale cost leaves room for a healthy markup at your retail price before you order.
- Lean on free returns while you learn. The opening-order return policy exists precisely so you can experiment.
Ready to stock your shelves?
Faire makes the first wholesale order about as low-risk as it gets: free to join, low minimums, free opening-order returns, and net-60 terms for eligible shops. Set up your account, vet a few brands, and start small.
Frequently asked questions
Do you need a business to buy on Faire?
Yes. Faire is a wholesale marketplace for retailers, so it asks you to verify a real business — usually your shop name and, where required, a reseller or tax ID — before it shows wholesale pricing. It is not set up for personal shopping.
How much do you need to spend on a first Faire order?
It depends on each brand’s minimum order, but many brands set low first-order minimums so single-location shops can start small. A common beginner approach is to spread a modest budget across two or three brands rather than committing heavily to one.
How does paying later on Faire work?
Eligible retailers can use net-60 terms, meaning you pay the invoice up to 60 days after receiving the order. This lets you sell through part of the inventory before payment is due. Eligibility is based on your account standing and ordering history.
What can you buy wholesale on Faire?
Faire spans categories including home decor, food and drink, beauty and wellness, jewelry, apparel, stationery, and kids’ products, across more than 100,000 brands. It’s designed to let an independent shop fill multiple shelves from one marketplace.
Minimums, eligibility, return policies, and available brands are set by Faire and individual brands and can change over time and by region; confirm current details on the official Faire website. This guide reflects the platform as of 2026.
